7 years of keeping Tesco on top
Maintain Tesco’s position as – Britain’s number one retailer has demanded creative innovation, collaboration, and exploration. From packaging to point-of-sale toolkits – we have crafted new brands from scratch and breathed new life into existing lines transforming them into fresh exciting prospects.
Exclusively at Tesco.
Nearly three decades later, however, the range was seen as a cheap and low-quality, and shoppers were turning to discounters – believing they could get the same product at a lower price.
Cowan created seven new tertiary ‘fresh produce’ farm brands, including Redmere Farms and Boswell Farms – offering quality, fresh produce at low prices.
Beauty + Personal Care.
Beauty + Helping Tesco serve customers better every day: In-store communication Care.
We’ve worked with Tesco to create in-store toolkits for their seasonally-driven communications calendar for the last seven years. Be it creating a campaign from scratch, or shining a shopper-centric lens on existing campaigns – we’ve consistently worked to enhance brand and quality perceptions, effectively setting Tesco apart from the rest.
Former GM Design Manager Design, Tesco
Brand Strategy, Brand Creation, Packaging