Welcome to

We are an independent, international design agency, expert in Asia, retail and consumer brands. We have offices in London, South East Asia, China and Australia.

Our purpose

To help clients realise their brand’s potential through simple, effective strategy and design.

Our retail heritage

A retail background in a design agency founder is unexpected, although it helps explain why Cowan is a little different.

Mark Cowan’s passion for understanding shopper behaviour began while working in stores at Australian Safeway. He observed shopper patterns with interest and was intrigued. When he moved into a marketing and buying role, he saw countless launches and a common success factor was how much packaging influenced shoppers. So he decided to use this knowledge to help brands succeed and Cowan was launched in 1987 with a shopper-centric approach which still guides us today.

30 years on, we remain independent and our network of 7 offices provides us with a truly global perspective.

Founder and Executive Chairman
Mark Cowan