We make brands impossible to ignore.
We help brands to get chosen.
People want more from brands than ever before. Born out of retail, with a passion for creating brands people love, Cowan specialise in branding that fosters deeper connections.
Founded by a veteran of retail in 1987, we use our intimate knowledge of consumer behaviour and shopper patterns to help brands make an impact where it matters most – the point of purchase.
Independent problem solvers, change makers, and trusted partners, we come with deep experience in the retail, food, drink, and beauty personal care sectors.
Global recognition for OGX
Kenvue
Brand Positioning, Identity, Packaging
Creative partners of a booming brewery brand
Billson's
Brand creation, Brand identity, Naming,
Packaging design
Keeping classics in style
Sirena
Packaging Design, Production & Final Art
Keeping Tesco on top
Tesco
Branding creation, Packaging design,
Retail POSM toolkits
Growing a new green brand
Etch & Ethos
Brand Creation, Brand identity,
Packaging Design
Not all oranges are the same
Tropicana
Packaging Design, Production & Final Art
