We are creative problem solvers who combine strategy, innovation, design and experience to help brands reimagine their future.

We are creative problem solvers who combine strategy, innovation, design and experience to help brands reimagine their future.

BILLSON'S

DR.CI:LABO

A new identity for Japan's #1 Derma-beauty brand

Rebrand | Masterbrand | Packaging | Activation | Retail

AKASHI-TAI

A new expression for Japanese sake

Redesign | Identity | Packaging

GLOBAL PRECIOUS METALS

Brand investment for wealth management​

Brand audit | Brand identity | Brand positioning | Digital sales toolkit

CENOVIS

Brand creation for Sanofi in Australia

Brand strategy | Positioning | Naming | Packaging | HWAs™​

YOPRO

Muscling into Australia’s dairy aisle

Brand positioning | Packaging | HWAs™​

APTAMIL

Ultra-premium, early-life nutrition in China

Packaging | Positioning | Portfolio Architecture | Digital & E-commerce

Building Resilient Brands

3 Lessons for surviving volatility and thriving in recessionary times

Written by: Joanna Hutchins 10 minute read

DR.CI:LABO

A new identity for Japan's #1 Derma-beauty brand

• Rebrand
• Masterbrand
• Packaging
• Activation
• Retail

AKASHI-TAI

A new expression for Japanese sake

• Redesign
• Identity
• Packaging

GLOBAL PRECIOUS METALS

Brand investment for wealth management

• Brand audit
• Brand identity
• Digital sales toolkit
• GUIDELINES
• LAUNCH MATERIALS

YOPRO

Muscling into Australia’s dairy aisle

• Brand positioning
• Packaging
• HWAs™ Creation
• Photography
• Finished art

CENOVIS

Brand creation for Sanofi in Australia

• Brand Strategy
• Naming
• Packaging
• HWAs™ Creation

APTAMIL

Ultra-premium, early-life nutrition in China

• Packaging
• Positioning
• Portfolio architecture
• Digital & E-commerce

Thought Piece

Building Resilient Brands

3 Lessons for surviving volatility and thriving in recessionary times

Written by: Joanna Hutchins   10 minute read