Hydro Boost gets a glow up.
Already a household name in almost every market, Neutrogena was set to step up their game – in more ways than one. They were introducing a brand new, thirst- quenching Hydro Boost formula, while also launching their very first ever reusable jar – setting an example of beauty sustainable for themselves, and the industry.
To spread the word about the new Hydro Boost, and its sustainable packaging, Neutrogena partnered with us to create web content that communicates the new product proposition while brings to life a design that feels fresh, re-energised and more dynamic.
Glowy skin? Add to cart.
We strategically designed tiles to suit our target audience’s preferences and accommodate their short digital attention span-incorporating engaging content and digestible, bite-sized pieces of information. We made the science speak loud and clear, ensuring there were no questions around the product’s efficacy. Messaging about the new eco-conscious packaging was also brought to the fore–highlighting that the reusable jar was a first for Neutrogena, and a huge win for the environment. For ultimate ease, we also enabled direct click-through for instant purchases at key moments.
A bolder brand experience.
The result was an engaging, dynamic experience underscored by playful imagery, tactile visuals and animations – giving Hydro Boost the glow up it needed, and its reusable jar the attention it deserved.
What we did:
Web and Social design