Neutrogena Hydro Boost

Good for your face, great for the planet

Already a household name in almost every market, Neutrogena was set to step up their game in more ways than one. They introduced a brand new, thirst-quenching Hydro Boost formula while also launching their very first reusable jar – setting an example of sustainable beauty for themselves and the industry.

To spread the word about the new Hydro Boost and its sustainable packaging, Neutrogena partnered with us to create web content and social media assets that highlight the product proposition while bringing to life a sustainable beauty packaging design that feels fresh, re-energised, and dynamic.

Glowy skin? Add to cart.

We strategically designed tiles to suit our target audience’s preferences and accommodate their short digital attention span, incorporating engaging content and digestible, bite-sized pieces of information. We made the science speak loud and clear, ensuring there were no questions around the product’s efficacy. Messaging about the new eco-conscious packaging was also brought to the fore, highlighting that the reusable jar was a first for Neutrogena and a huge win for the environment. For ultimate ease, we enabled direct click-through for instant purchases at key moments, all while showcasing Neutrogena’s sustainable beauty packaging design in a way that feels fresh, modern, and impactful.

A bolder brand experience

The result was an engaging, dynamic experience underscored by playful imagery, tactile visuals and animations – giving Hydro Boost the glow up it needed, and its reusable jar the attention it deserved.