Our Work

 

POSITIONING  | PACKAGING | COMMS

 

KICKAPOO

CNY 2021 Limited Edition for an Ox-picious New Year

Amplifying HWA™’s to open doors globally for Japanese sake

 
STRATEGY | HWA™ CREATION | ACTIVATION | RETAIL | CAMPAIGN | KEY VISUALS | DIGITAL
 

COPPER DOG

Powerful campaign that Tuccessfully captured and told the irreverent brand story
The result: +37% v plan
 

 

HWA™ CREATION | PACKAGING | POSITIONING | PORTFOLIO ARCHITECTURE | LIMITED EDITION | DIGITAL

 

NESTLÉ DRUMSTICK

An unforgettable and mouth-watering expression of Drumstick across Asia

 

IDENTITY | PACKAGING

 

 

SOCIABILITY

Designing a navigational / social APP for UK's disabled

Muscling into Australia’s dairy isle with a high-protein offer

 

NAMING | PACKAGING | PORTFOLIO
ARCHITECTURE

 

NESCAFÉ

Innovating instant coffee brew + bold fruit flavours in China

 

PACKAGING | HIERARCHY | SUB-BRAND | KEY VISUALS | DIGITAL | CAMPAIGN

 

NEUTROGENA

Visual and verbal storytelling to memorably tell an efficacious story

 

REDESIGN | IDENTITY | PACKAGING

 

BILLSON'S

Cracking and crafting HWA™’s for an artisanal spirits brand in Australia

 

REDESIGN | IDENTITY | PACKAGING

 

NEW COVENT GARDEN SOUP

Crafting the HWA™’s for the UK’s chilled soup category

 

POSITIONING | VISUAL IDENTITY | PACKAGING
PORTFOLIO ARCHITECTURE | RETAIL

 

ZHONG YI

Realising brand potential for China’s #1 baby retailer

 

DIGITAL & SOCIAL | BRAND EXPERIENCE | ACTIVATION | LAUNCH

 

KERRY WASHINGTON X NEUTROGENA

Creating an explosive suite brand assets For a beauty x celebrity collab in the US

 

BRAND ARCHITECTURE | PACKAGING

 

MCVITIE'S

Elevating the masterband as an HWA™’s for the global expansion of UK’s favorite biscuit brand

Attracting millennial moms with ultra-premium science driven, early-life nutrition in China

 

BRAND CREATION | IDENTITY | PACKAGING

 

 

BEGA HONEY

Creating a buzz in the honey category in Australia

 

STRATEGY | POSITIONING | IDENTITY | PORTFOLIO | ARCHITECTURE | GUIDELINES | ROLL-OUT | COPY

 

CLOVER MONTESSORI

Creation of a compelling brand identity and system to communicate the ‘why’ behind this education brand

A precious investment in brand for wealth management solutions provider

 

BRAND CREATION | IDENTITY | PACKAGING

 

LEAPS & BOUNDS

Creating a pet food brand for Australia's #1 pet retailer

 

MASTERBRAND | SUB-BRAND | PACKAGING | KEY VISUALS | ACTIVATION

 

MIZONE

An isotonic sports drink for Danone in China

 

BRAND AUDIT | BRAND POSITIONING | PACKAGING  COMMS

 

KICKAPOO

CNY 2021 Limited Edition for an Ox-picious New Year

A new brand identity that stays true and leads for Japan’s #1 Derma-beauty brand

Bold, energetic VMS brand creation for Sanofi in Australia

STRATEGY | HWA™ CREATION | ACTIVATION | RETAIL | CAMPAIGN | KEY VISUALS | DIGITAL

Powerful campaign that successfully captured and told the irreverent brand story The result: +37% v plan

HWA™ CREATION | PACKAGING | POSITIONING | PORTFOLIO ARCHITECTURE | LIMITED EDITION | DIGITAL

NESTLÉ DRUMSTICK

An unforgettable and mouth-watering expression of Drumstick across Asia

 

IDENTITY | BRAND EXPRESSION

 

SOCIABILITY

Designing a navigational / social APP for UK’s disabled

Powerful campaign that successfully captured and told the irreverent brand story

 

NAMING | PACKAGING | PORTFOLIO ARCHITECTURE

 

NESCAFÉ

Innovating instant coffee brew + bold fruit flavours in China

PACKAGING | HIERARCHY | SUB-BRAND | KEY-VISUALS | DIGITAL | CAMPAIGN

NEUTROGENA

Visual and verbal storytelling to memorably tell an efficacious story

 

IDENTITY | INNOVATION | PACKAGING | BRAND EXPRESSION

 

BILLSON'S

Cracking and crafting HWA™’s for an artisanal spirits brand in Australia

 

REDESIGN | IDENTITY | PACKAGING

 

NEW COVENT GARDEN SOUP

Crafting the HWA™’s for the UK’s chilled soup category

Creating a bold, new beer for Thai millennials

POSITIONING | VISUAL IDENTITY | PACKAGING | PORTFOLIO ARCHITECHTURE | RETAIL

ZHONG YI

Revitalising China’s #1 mother & baby retailer​

PACKAGING | DIGITAL & SOCIAL | BRAND EXPERIENCE |
 ACTIVATION | LAUNCH

KERRY WASHINGTON X NEUTROGENA

Creating an explosive suite brand assets For a beauty x celebrity collab in the US

 

BRAND ARCHITECTURE | PACKAGING

 

MCVITIES

Elevating the masterband for the UK’s favourite Biscuit

Attracting millennial moms with ultra-premium science driven, early-life nutrition in China

 

BRAND CREATION | IDENTITY | PACKAGING

 

BEGA HONEY

Creating a buzz in the honey category in Australia

STRATEGY | POSITIONING | IDENTITY | PORTFOLIO ARCHITECTURE | GUIDELINES | ROLL-OUT | COPY

CLOVER MONESSORI

Creation of a compelling brand identity and system to communicate the ‘why’ behind this education brand

 

BRAND STRATEGY | NAMING | PACKAGING | PHOTOGRAPHY

 
 

LEAPS & BOUNDS

Creating a pet brand for Australia’s #1 pet retailer

MASTERBRAND | SUB-BRAND | PACKAGING | KEY VISUALS | ACTIVATION

MIZONE

An isotonic sports drink for Danone in China

 

 

 

KICKAPOO

CNY 2021 Limited Edition

for an Ox-picious New Year

    

 

A COWAN × LONSDALE COLLABORATION
BRAND AUDIT | BRAND POSITIONING | PACKAGING | COMMS

 

 

  

 

DR.CI:LABO

A new brand identity that stays true and leads

for Japan’s #1 Derma-beauty brand 

    

 

STRATEGY | IDENTITY | PACKAGING
RETAIL | DIGITAL | CAMPAIGN

 

 

  

 

CENOVIS

Bold, energetic VMS brand creation

for Sanofi in Australia 

    

 

BRAND STRATEGY | POSITIONING | NAMING
PACKAGING | HWA™ CREATION

 

 

  

 

AKASHI-TAI

Amplifying HWA™’s to open doors

 globally for Japanese sake

    

 


REDESIGN | IDENTITY | PACKAGING

 

 

 

 

COPPER DOG

Powerful campaign that successfully captured

and told the irreverent brand story

    The result: +37% v plan

 

 STRATEGY | IDENTITY | ACTIVATION | RETAIL
CAMPAIGN | KEY VISUALS | DIGITAL

 

 

 

 

NESTLÉ DRUMSTICK

An unforgettable and mouth-watering

expression of Drumstick across Asia

    

 

 HWA™ CREATION | PACKAGING | POSITIONING
PORTFOLIO ARCHITECTURE | LIMITED EDITION | DIGITAL

 

 

 

 

SOCIABILITY

Designing a navigational / social APP for

UK’s disabled

    

  

  
IDENTITY | BRAND EXPRESSION

 

 

  

 

YOPRO

Muscling into Australia’s dairy isle

 with a high-protein offer

    

 

   BRAND POSITIONING | PACKAGING | HWA™ CREATION
 PHOTOGRAPHY | COMMS

 

 

 

 

NESCAFÉ

Innovating instant coffee brew + bold fruit

flavours in China

    

  

  
NAMING | PACKAGING | PORTFOLIO ARCHITECTURE

 

 

 

 

NEUTROGENA

Visual and verbal storytelling to

  memorably tell an efficacious story

    

 

PACKAGING | HIERARCHY | SUB-BRAND
KEY-VISUALS | DIGITAL | CAMPAIGN

 

 

 

 

BILLSON’S

Cracking and crafting HWA™’s for an

artisanal spirits brand in Australia

    

  

  
IDENTITY | INNOVATION | PACKAGING | BRAND EXPRESSION

 

 

 

 

NEW COVENT GARDEN SOUP

Crafting the HWA™’s for the UK’s chilled

  soup category

    

 

 
REDESIGN | IDENTITY | PACKAGING

 

 

  

 

U BEER

Creating a bold, new beer for

Thai millennials

    

  

STRATEGY | BRAND CREATION  | NAMING | COMMS
DIGITAL & SOCIAL | BRAND EXPERIENCE |  CAMPAIGN

 

 

 

 

ZHONG YI

Realising brand potential for China’s #1

  baby retailer

    

  

POSITIONING | VISUAL IDENTITY | PACKAGING
PORTFOLIO ARCHITECTURE | RETAIL

 

 

 

 

KERRY WASHINGTON X NEUTROGENA

Creating an explosive suite brand assets

For a beauty x celebrity collab in the US 

    

    

  PACKAGING | DIGITAL & SOCIAL | BRAND EXPERIENCE |
 ACTIVATION | LAUNCH

 

 

 

 

MCVITIES

Elevating the masterband as an HWA™’s for the

global expansion of UK’s favorite biscuit brand

    

   

 
BRAND ARCHITECTURE | PACKAGING

 

 

  

 

DANONE

Attracting millennial moms with ultra-premium

 science driven, early-life nutrition in China

    

   

  POSITIONING | PACKAGING | PORTFOLIO ARCHITECTURE
DIGITAL | E-COMMERCE

 

 

 

 

BEGA HONEY

Creating a buzz in the honey

category in Australia

    

   

 
BRAND CREATION | IDENTITY | PACKAGING

 

 

 

 

CLOVER MONTESSORI

Creation of a compelling brand identity and system

 to communicate the ‘why’ behind this education brand

 

    

   
DIGITAL & SOCIAL | BRAND EXPERIENCE | ACTIVATION | LAUNCH

 

 

 

 

GLOBAL PRECIOUS METALS

A precious investment in brand

for wealth management solutions provider

     

   

BRAND AUDIT | BRAND POSITIONING | BRAND IDENTITY
DIGITAL SALES TOOLKIT | GUIDELINES | LAUNCH MATERIALS

 

 

 

 

LEAPS & BOUNDS

Creating a pet brand for

Australia’s #1 pet retailer

    

   

  BRAND STRATEGY | NAMING | PACKAGING
PHOTOGRAPHY

 

 

 

 

MIZONE

An isotonic sports drink for

Danone in China

     

   

MASTERBRAND | SUB-BRAND | PACKAGING
BRAND CREATION | IDENTITY | PACKAGING