Big enough to span the world,
small enough to care
Having opened our first office in Melbourne 37 years ago, we’re now across 5 global offices. We’ve remained a close-knit team led by hands-on experts, who share the same down-to-earth attitude of our Aussie founder, Mark Cowan.
Our size and agility allow us to operate at pace, to deliver culturally relevant ideas rooted in fresh insight. We specialise in new brand creations and meaningful rebrands, guiding businesses of all sizes on the unpredictable concept-to-execution path.
When it comes to relationships, we believe outstanding results and disruptive ideas are the product of deep long-term collaboration with our clients, so we put in the time and passion to make it last.
CAPABILITIES
Brand Strategy / Brand Design / Identity / NPD / Innovation
Naming / Communications / Shopper / Packaging / Production
What we value
01. Collaboration
We have partners, not clients. We listen, absorb and immerse ourselves in your business.
02. Honesty
We have opinions, and we’re straightforward in expressing them. We advocate for your success every step of the way.
03. Making it smart
We identify and nurture brand truths that unearth big ideas and build emotional connections with people.
Meet our leadership
Mark Cowan
Founder & Global Chairman
Adam Cameron
Global CFO
Sharon Lee
Managing Director | APAC
Kate Frearson
Managing Director | UK
Join us
We’re always on the look out for great people and clients to become part of the Cowan team.
