Big enough to span the world,
small enough to care

Having opened our first office in Melbourne 37 years ago, we’re now across 5 global offices. We’ve remained a close-knit team led by hands-on experts, who share the same down-to-earth attitude of our Aussie founder, Mark Cowan.

Our size and agility allow us to operate at pace, to deliver culturally relevant ideas rooted in fresh insight. We specialise in new brand creations and meaningful rebrands, guiding businesses of all sizes on the unpredictable concept-to-execution path.  

When it comes to relationships, we believe outstanding results and disruptive ideas are the product of deep long-term collaboration with our clients, so we put in the time and passion to make it last.

CAPABILITIES

Brand Strategy / Brand Design / Identity / NPD / Innovation

Naming / Communications / Shopper / Packaging / Production

What we value

01. Collaboration

We have partners, not clients. We listen, absorb and immerse ourselves in your business.

02. Honesty

We have opinions, and we’re straightforward in expressing them. We advocate for your success every step of the way.

03. Making it smart

We identify and nurture brand truths that unearth big ideas and build emotional connections with people.

Meet our leadership

Mark Cowan

Founder & Global Chairman

Adam Cameron

Global CFO

Sharon Lee

Managing Director | APAC

Bambang Irawan

Creative Director | SEA

Kate Frearson

Kate Frearson

Managing Director | UK

Join us

We’re always on the look out for great people and clients to become part of the Cowan team.

team

Wilfred Castillo

Associate CD

SEA

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team

Adam Cameron

Global CFO

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team

Sharon Lee

Managing Director

APAC

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