BILLSON'S BREWERY AND DISTILLERY
Walking the talk with a booming brewery brand.
Bringing back the magic.
Raising the bar.
With the rebrand, Billson’s commanded a 21% higher price and an 89% premium over the market leader. With a growth rate of over 107% in the first year, Billson’s expanded into two new cordial-based ranges.
Sales soared from $160k to $7.6M in three years – and our work was recognised with a Gold and the coveted Grand Prix win at the 2022 DBA Design Effectiveness Awards.
Billson’s success opened the gates for multiple new product ranges. Most importantly, Billson’s has become a beloved part of the community – ranking among the top three businesses in Beechworth for turnover, top three employers, and the number one visitor attraction.
Brand Repositioning | Packaging