The refreshed brand is playful and unapologetic in design and attitude – while fragmented creative reflects time split between Gen Z’s two worlds: the ever-evolving digital world (URL) and the real world (IRL). We’ve created an evolved logo that’s about owning BLAQ’s unique identity, while art direction is deliberately raw, real and unpolished – expressing bucketloads of attitude and individuality.
Vibrant primary colours unleash the brand’s fun side, while dynamic, meandering headline shapes embody energy. On the packaging, we’ve used geometric shapes to help with navigation and inject an even bigger dose of joy.