Welcome to

We are an independent brand and design consultancy, born from a retail heritage. We have offices in London, South East Asia, China and Australia.

Our philosophy

Our purpose is to realise potential. Our role is to help brands become more successful. Our shopper-centric approach has been crafted over 30 years to simplify brand choice and connect consumers to brands.

Our retail heritage

A retail background in a design agency founder is unexpected, although it helps explain why Cowan is a little different.

Mark Cowan’s passion for understanding shopper behaviour began while working in stores at Australian Safeway. He observed shopper patterns with interest and was intrigued. When he moved into a marketing and buying role, he saw countless launches and a common success factor was how much packaging influenced shoppers. So he decided to use this knowledge to help brands succeed and Cowan was launched in 1987 with a shopper-centric approach which still guides us today.

30 years on, we remain independent and our network of 6 offices provides us with a truly global perspective.

Founder and Executive Chairman
Mark Cowan


“Brands which best connect with the shopper are those brands which succeed.”

Mark Cowan