We believe in

Whether it’s with our clients or within our own team, we want the strongest relationships, based on trust, respect and empathy.

This leads to the most honest and challenging conversations and a willingness to take some risk. And that allows us to do our best work.

Our team

Our talented London team has experience across marketing, innovation, branding and design within FMCG and retail, both client and agency side. It’s the combination of our different backgrounds and unique skills that sets us apart.

Our associates

We work with some amazingly talented partners whose expertise we call upon when needed. Often, they are business owners themselves with skills ranging from copywriting, photography, illustration and artwork.

Our clients

Helping our clients’ brands to realise their potential is what drives us and so we think and behave as part of our client’s team and have one conversation. Whether you’re a global business with a complex portfolio of brands, or a local start-up we aren’t afraid to ask the right questions and get to the heart of your brand and business challenges.

“Working with Cowan has helped shape our growth strategy and we are proud to call them our brand guardians. Thank you to everyone on the team for continuing to do a fantastic job for Supreme.”

Claire Hamblion, Marketing Manager, Supreme Petfoods

“Winning a Gold Design Effectiveness award for the restage of Horlicks is a fabulous testament to the very best of in-house design combined with the best of in-agency design to create meaningful business changes. Well done to both Cowan and to my own GSK design team.”

Jamie Stone, Global Head of Design, GSK