We believe in

Whether it’s with our clients or within our own team, we want the strongest relationships, based on trust, respect and empathy.

This leads to the most honest and challenging conversations and a willingness to take some risk. And that allows us to do our best work.

Our team

Our talented London team has experience across marketing, innovation, branding and design within FMCG and retail, both client and agency side. It’s the combination of our different backgrounds and unique skills that sets us apart.

Mark CowanFounder and Executive Chairman

As well as being Cowan’s founder, Mark is very much at the forefront of leading the business across Europe, Australia and Asia and loves to share the knowledge and insights he has built up over 3 decades.

Mark is an inspirational and approachable leader with a passion for helping brands become the best they can be.


Elizabeth FinnManaging Director

Liz brings a unique blend of agency and client side experience to Cowan. From managing a team of 130 at FutureBrand to having responsibility for a whisky portfolio of over 30 brands at Diageo, her calm and no nonsense approach means she’s the obvious choice to lead the London team.

With every brief that comes through the door, Liz has a knack of asking the right questions to get to the heart of a brand challenge, helping our clients to realise the full potential of their brand portfolio in an intelligent and invaluable way.

Samantha DumontCreative Director

Sam’s 20 plus years’ experience as a brand and packaging designer combined with her entrepreneurial spirit means she has the perfect mix of skills to lead Cowan London’s design team. Sam takes a straightforward approach to all our projects and from the outset, she focuses on the clarity of objectives and achieving a clear communication ambition.

With boundless amounts of energy and a keen eye for detail, Sam ensures we deliver consistently excellent work. In her spare time, Sam devotes energy to her own business, Atissu, a British lifestyle brand.

Our associates

We work with some amazingly talented partners whose expertise we call upon when needed. Often, they are business owners themselves with skills ranging from copywriting, photography, illustration and artwork.

Our clients

Helping our clients’ brands to realise their potential is what drives us and so we think and behave as part of our client’s team and have one conversation. Whether you’re a global business with a complex portfolio of brands, or a local start-up we aren’t afraid to ask the right questions and get to the heart of your brand and business challenges.

“Working with Cowan has helped shape our growth strategy and we are proud to call them our brand guardians. Thank you to everyone on the team for continuing to do a fantastic job for Supreme.”

Claire Hamblion, Marketing Manager, Supreme Petfoods

“Winning a Gold Design Effectiveness award for the restage of Horlicks is a fabulous testament to the very best of in-house design combined with the best of in-agency design to create meaningful business changes. Well done to both Cowan and to my own GSK design team.”

Jamie Stone, Global Head of Design, GSK