SUPREME

For over 30 years Supreme have developed the widest range of veterinary recommended species-specific food, making them true ‘experts in petcare’. We’re proud to have partnered with their team since 2014, designing for new brand creations and meaningful rebrands alike.

A farm is born.

When we started out together in 2014,  the small pet food snacking and treats category had become a confusing place for consumers to shop even though Supreme’s Russel Rabbit, Gerty Guinea Pig, and Harry Hamster were brand-leading names in the industry.

To improve navigation, brand visibility and stem the tide of mounting pressure competitors we collaborated to create a coherent, ‘everyday’ brand, Tiny Friends Farm. The design concept was inspired by Supremes’ rural farm HQ in Hadleigh, Suffolk, where the ingredients for the tasty pet treats are locally sourced and made. We delivered the new brand design across a portfolio of 40+ products.

Today Tiny Friends Farm’s has grown to become one of the most recognised brands among small pet owners. With 53 percent of them also happening to own a dog, there was an opportunity to expand the brand into the canine treats category. We helped Supreme to introduce two new Tiny Friends Farm characters, Danny Dog and Dolly Dog into the range earlier this year.

Science Selectives.

The award-winning Selective range of products is recommended by vets as it provides optimum nutrition for small pets. The range was developed to meet owner’s increasing demand for products tailored to the needs of each species and age-group of small pets. But as the segment grew and became increasingly fragmented, so did the challenge of achieving brand standout and findability.

A new brand design was needed to modernise the brand and improve shelf standout without alienating Supreme’s loyal customer base. As part of this rebrand, we created a clean and contemporary new brand mark that communicates the perfect balance of science and nature that the products are known for.

Selective Naturals further extends to a range of snacks and treats, with recipes especially created for Guinea Pigs and Rabbits, freshly made in Supreme’s Suffolk bakery. Our packaging design uses a fresh and vibrant colour palette to signify the key ingredient for each variant.  The range of Loops and Sticks cameo the product, for high visibility at shelf. Selective Naturals perfectly complements the Science Selective food and hay ranges and are a tasty and nutritious treat for small pets.

What we did:
Brand Creation, Packaging Design

team

Wilfred Castillo

Associate CD

SEA

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team

Adam Cameron

Global CFO

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team

Sharon Lee

Managing Director

APAC

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