Paul Galesloot, CEO of Cowan Asia has been sharing his views on the hipster trend in Campaign Asia and how brands can approach this rebellious ‘counterculture’. Hipsters aren’t just located in and around East London these days – the trend has in fact gone global because of shifts towards nostalgia, borrowed culture and alternative street cred. Paul explores the different challenges that local and global brands face whilst trying to connect with local culture and hipster millennials and feels the opportunity for global brands lies within “uncovering an authentic truth that bridges a brand’s purpose with a driving socio-cultural insight”. Interesting stuff!
To access the full article, please click here.
On Saturday, Nicki, our Account Director, got married, and, after the ceremony, managed to fit in a game of ping pong (don’t panic – her wedding dress wasn’t harmed!). Congratulations once again, Nicki!
After a controversial start with backlash from the press, Farm Brands are now well and truly flourishing with Dave Lewis commenting last week that growth had been driven “purely through the investment in these (Farm) brands”. Being part of Tesco’s turnaround and making a difference to our clients’ businesses makes us feel super proud!
To read the full article, please click here.
We were thrilled to pick up a Silver Pentaward for our redesign of Horlicks India in partnership with GSK’s in-house design team. Our Horlicks win marks the 11th Pentaward for Cowan. Created in 2007, the Pentawards is the first and only global competition exclusively devoted to packaging design. Each year, work is judged by an international jury of 12 highly reputed designers and packaging design directors.
We are thrilled to announce that Atissu, the lifestyle brand founded and directed by our creative director Sam Dumont, has won a Junior Design Award! The Junior Design Awards showcases the best in children’s fashion and lifestyle, and covers categories from best highchair to best footwear. Atissu won the category of ‘Best Interiors Accessories’. Congratulations to Sam and everyone at Atissu.
To find out more about Atissu, and browse their lovely products, click here.
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