On Thursday Ruby popped in to the D&AD festival for the afternoon. Held at the Old Truman Brewery, the festival is home to an exhibition of the world’s best design and boasts a line up of over 150 industry speakers. A highlight of the afternoon was Stefan Sagmeister’s talk on his latest obsession, beauty. During his talk he delved into the idea that beauty is “no mere surface strategy but a central part of what it means to be human” and the importance of beauty in design today.
It’s become a Cowan tradition to head down to our local, The Wilmington, and order a round of croquette roulette – you never know what you’re going to get! On this occasion, they all got eaten pretty quickly. Watch out for the croquettes laced with wasabi!!
We thoroughly enjoyed reading this article from The Grocer discussing whether the introduction of Farm Brands spells the end for good, better, best tiering in grocery – such an interesting debate!
You can read the full article here.
It was great to read Andrew Welch’s comments for the BBC recently discussing our client Horlicks’ dual positioning – it’s known as a bedtime drink in the UK and a breakfast drink for children in India, despite the product being exactly the same. Mr Welch rightly says “you can’t cookie cutter your brand around the world. This is an organisation which has gone beyond its home market and managed to stay relevant”. You could say we’ve done the same here at Cowan with our conception in Australia 30 years ago, to our international expansion consisting of 6 global offices. We are essentially selling the same services (branding and design), but the way we package them up and talk about them must remain relevant to the markets we are working in. Our strength in Asia coupled with our emerging markets experience has enabled us to continue to drive success for brands such as Horlicks which culminated in picking up a Gold Design Effectiveness Award last month. If you’d like to read more about our work with Horlicks including our recent Gold DBA win, click here.
To read the full BBC article, please click here.
Sainsbury’s has been trialling a new budget range of fresh fruit and veg called Greengrocer’s Value Selection since September 2016. The range appears to have replaced the equivalent Basics lines in a move which echoes Tesco Farm Brands.
To read the full article on The Grocer, please click here.
It’s always a pleasure to read about our recent work in the press and here’s a snapshot from The Grocer sharing the launch of Bay Fishmongers, an extension of the Farm Brands proposition in Tesco.
Read the full article here
We were thrilled to pick up a GOLD design effectiveness award last night for the redesign of Horlicks India in collaboration with the GSK Nutrition Design Team. Jamie Stone, Global Head of Design at GSK, said: “Horlicks Restage is the most comprehensive piece of design thinking the brand has ever seen. The ability to deliver against the huge ambitions and challenges of the brand was only possible thanks to the close collaboration between our in-house GSK Nutrition Design Team and Cowan. The business results speak for themselves and for the work to be recognised by the DBA is a great honour.”
We are delighted that Ruby has joined our team as a permanent member of staff after a short freelancing stint. Ruby relocated to London from Sydney earlier this year and we spotted her natural creative talent and a can-do attitude on her first day with us. Ruby isn’t afraid to get stuck in, working on projects with all our clients as well as crafting internal projects to help build the Cowan brand. At the weekends, you’ll find Ruby exploring London, photographing any interesting buildings and people along the way. Ruby remains completely bewildered by the weather in London, but we’re feeling optimistic that within a year she’ll be used to it!
We are delighted to have created the packaging design for a new ‘treat’ sub brand within Supreme Foods Selective brand portfolio called ‘Naturals’. Our challenge was to ensure the core Selective brand didn’t lose any credibility as Supreme’s ‘wellness’ brand and the widest range of veterinary recommended species-specific foods. Selective Naturals consists of 4 SKUs; woodland loops with dandelion and rosehip, meadow loops with timothy hay and thyme, garden sticks with pea and mint and forest sticks with blackberry and chamomile. Since launch in late 2016, treats have been flying off the shelves and we will be extending the range even further in 2017.
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