We celebrated our 30th birthday in style last week, transforming the office and creating a buzzing party atmosphere with clients and friends of Cowan. It was a brilliant night of celebrations as we combined our birthday with the launch of our new packaging design for Akashi-Tai, an artisan sake brand. Our guests were served three different types of sake as well as beautiful Japas – Japanese Tapas. A fantastic time was had by all.
The sports nutrition category is on track to smash through the £100m barrier. With his experience gained from working on MaxiNutrition, Lee shared his views with The Grocer on the category.
“It used to be a world that only pro athletes or sports fanatics would dare venture into, but the rise of social media influencers is having a positive impact. Browse Instagram for two minutes and you’ll come across a celebrity or influencer telling you what protein shake they had for breakfast. It’s been a massive driver.”
“And as well as more NPD, sports nutrition can keep improving its marketing. Now is the time for brands to shift their thinking and talk to people in an informal way that easily communicates the benefit. I’d much rather buy ‘Run Recovery’ or ‘Gym Workout’ than ‘Extreme Whey Protein’ or ‘Grass Fed Protein Powder’.”
Read the full article here
When not working at Cowan, our Office Manager, Wig, spends his time playing lead guitar with The Bikini Beach Band. If you haven’t already, make some time to head along to one of their gigs – they’re awesome!
Sales of canned soup are in decline and Liz was keen to share her thoughts with Food Bev on why this might be the case and what brands can do to fight back.
(We’ve included a snapshot of the article above in the absence of a digital version appearing on Food Bev online).
Would you believe that Mayonnaise now outsells Ketchup in the UK? Laurie shared her thoughts with The Independent on why this is the case.
“Offering a much wider flavour choice to consumers has meant that mayo has become much more appealing and intriguing a category. There are also many more options for consumers when it comes to lighter variants within mayo, which therefore appeal to those on a calorie-controlled diet. There is generally only one lighter option within ketchup and that’s Heinz’s 50% less sugar variant.”
We played an integral part in launching One Stop’s “biggest product launch in history” which hit the shelves in the summer of 2017.
One Stop stores had always been the centre of communities, and were seen as friendly and helpful, but their own brand food offer was relatively small and customers didn’t believe that the products were fresh, great quality, or good value.
A complete transformation programme was put in place, to get customers to reappraise the One Stop brand and product offer, and ultimately drive sales.
Read the case study here
Our Founder and Executive Chairman, Mark Cowan regularly comes over to our London office, and at the end of his most recent visit, took us all out for a lovely farewell meal and drinks at The Bourne and Hollingsworth Buildings.
With a year of work experience from Unilever under her belt as well as a degree in Industrial Design and Technology from Loughborough, Olivia impressed us so much on her placement, we offered her a full-time job. Olivia’s hobbies outside of work include running and she recently completed an animation course with classes that she attended in the evenings at a central London college.
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