We were delighted to see Liz’s response to Coca-Cola’s move into the alcohol market with the launch of a Chu-Hi canned drink, to be sold exclusively in Japan, featured in City AM.
Jams and spreads are no longer just to be enjoyed at breakfast. Today’s consumer uses spreads as a filler for pancakes, on porridge, cereals, and in home baking. Laurie shared her thoughts on the category with The Grocer, specifically, looking at Britain’s best selling spread.
“Nutella cleverly communicates nut goodness while giving all the taste and enjoyment of chocolate. Its Instagram feed is packed with tasty recipes and bright food photography. They’ve clearly put a lot of investment into diversifying the product as a cooking ingredient”
Read the full article here
As you may know our origins and first office (still going strong) are in Melbourne, Australia so to celebrate this we have given our clients a choice of 2 very different chutneys. Whether you’re spending Christmas on the beach (you can enjoy our BBQ chutney), or by the fire this year (with a traditional British Christmas chutney), we wish everyone a wonderful Christmas and a Happy New Year from everyone at Cowan (London and down under).
To read our published article in FAB News please click here
The soft drinks sector is once again under scrutiny over its use of plastic bottles and Laurie shared her views on the topic with Packaging News.
“Stimulating behaviour change doesn’t happen overnight. A recent report from Greenpeace has condemned the world’s largest soft drinks producers for not doing enough to tackle the problems that single-use plastic bottles contribute to ocean pollution. PET bottles can be reused 15 times, but in most instances, they are discarded after initial use”.
“We have seen new brands such as CanO Water incorporate re-sealable can technology into their packaging design, encouraging consumers to switch from bottles to cans. Consumers might become frustrated with the big brands and it will be interesting to see if the global beverage companies adopt the technology in future solutions. And if not, why not?”
With men shaving less and women taking a more relaxed approach to hair removal, the beauty and personal care sector is changing. Elizabeth shares her views with The Grocer on the squeeze mass market brands are facing in the category.
“The perfect range in store is more important than ever as shoppers get savvier. They are looking for affordable prices on basic personal care products that do their job well. This is enabling them to spend more money on other products with added value benefits, trading up from whitening toothpaste to teeth whitening kits or spending more money on skincare with anti-ageing benefits. We have seen consumers looking for the lowest price on essentials, to then treat themselves to Clarins moisturisers or Elemis serums. This means the mass market brands in personal care are potentially at risk. And if more premium brands don’t make their way into the supermarket, retailers will lose out as well.”
Read the full article here.
It’s not unusual to see a dog or two at Cowan London HQ and we are always delighted to see Robert, Angus and Oscar as well as our client’s dogs; Hugo and Teddy.
Sales in the pet food sector are down almost £100m despite the category witnessing some interesting NPD. Elizabeth shared her views on a brand that’s shaking things up.
“Lily’s Kitchen continues to set the bar high, not just with the right offer of healthy and organic food and treats, but also with a back story of being genuinely home made – it will be hard for the big brands to compete with this.”
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