We are delighted that our design for Akashi-Tai has been shortlisted in the ‘best new packaging design’ category at the International Beverage Awards 2018.
Click here to view the full shortlist across all categories.
The winners will be announced as part of Drink Japan in Tokyo on 27th June.
On a recent visit to ‘Conversations at Clerkenwell’ we attended a discussion on the evolution of Clerkenwell as a creative district and the factors that will shape its future. Three key topics were discussed; community, technology and geography.
Strengthening communities was highlighted as essential for facilitating creativity, using Peckham as an example, once a dilapidated area which has enjoyed growth in popularity due to the formation of a creative community. The presence of an art college has encouraged the formation of local creative groups and the opening of art-centred bars.
The role of technology as the ‘ultimate collaboration tool’ sparked a conversation about its presence within the creative industry. Will the future involve us sending 3D avatars of ourselves to meetings abroad? How will this behaviour affect the development of physical communities? Futuristic technology is within our reach but we still place high value on human and physical connections. Sophie Hackford, Urban Futures lead for Future Cities Catapult and Futurist, believes technology only works “if it provides security and reflects our core values” and that eventually we will have machines to complete every mundane task in our lives, leaving the fun and creative stuff to ourselves.
Geographically, the transport links Clerkenwell provides alongside London’s open and diverse culture has encouraged a variety of people to bring their life and work into the area. Factors such as Brexit which will limit movement, could hinder the development of Clerkenwell and similar areas. Migration has enabled creative communities to be built when clusters of like-minded people have found a location that facilitates and inspires.
We’re curious as to what the future holds for the area our London studio calls home.
Last week Sam and Ruby spent the day shooting the new Akashi-Tai range with photographer Andy Grimshaw. Learning about the challenges of creating consistency shooting two different label colours, three bottle colours/finishes and two foil colours. Keep an eye out for the case study coming soon!
Last week, the UK based pub chain JD Wetherspoon announced that they are quitting social media for good. Could this be a strategy that other brands should adopt? Liz, our Managing Director thought not, and shared her opinion with City A.M – read the article here
Tesco announced their annual results at a press conference last week and we were delighted to read about Hearty Food Co. – a brand that we created for Tesco to replace a selection of Everyday Value lines.
Read the full article in Campaign here
With the beauty and suncare category in the UK witnessing growth against a declining wider toiletries market, Liz shared her thoughts with The Grocer as to why this might be the case.
“Consumers put more trust in their beauty brands for anti-ageing benefits. As sun protection becomes increasingly part of consumers’ daily beauty regime, we can expect to see more mainstream beauty brands innovating in this area”
Read the full article here
Liz shared her thoughts on masterbrand strategies with The Grocer for inclusion in their annual Britain’s biggest brands feature.
With an unrivalled global footprint consisting of 6 offices spanning Asia, Australia and Europe, Cowan is well placed to advise brands who are interested in launching in China.
Our Managing Director, Liz shared 7 points that brands should consider for market success with City A.M.
To celebrate the long weekend, we headed out for a team lunch at one of our local pubs – The Exmouth Arms. As you can see, a fun time was had by all!
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