Is ‘global artisan’ an oxymoron in the drinks industry, or the future?
As artisan grows in popularity around the globe, and as consumers increasingly look for authenticity and depth in their spirits drinks, brands should stick to what is relevant and true.
To read the full article written by our Managing Director Liz, and published on The Drinks Report click here.
Will gin become a victim of it’s own success?
Liz, our Managing Director shared her thoughts with The Grocer in light of Pernod Ricard buying the rights to Ungava gin in the UK.
Read Liz’s letter to The Grocer here.
How can start-ups bring the very best of themselves when stepping out into the world of food and beverage?
FoodBev asked our Managing Director and retail industry expert, Liz, to share her advice and tips for success.
Read the full article here.
With global sales up by 7% last year, and their two key brands up by 37% and 66%, our client, Supreme Petfoods is performing outstandingly well in the small pet market. Laurie talked to Pet Product Marketing Magazine about our journey with Supreme, including 6 tips for how to rebrand a pet business as well as 5 key trends within the pet care market that brands need to know about.
When it comes to the pet food category, we know a thing or two about the market having worked with a number of pet clients including Pet Barn, Cesar and Supreme Petfoods.
Read Laurie’s comments on the sector which were included in The Grocer’s petcare category report here.
Our morning commute just got a whole lot brighter, look what we can see from our office window!
The new ‘Exclusively at Tesco’ brands displayed proudly on a bus shelter advertisement virtually opposite our office on Rosebery Avenue, London.
In an article published in IWSR Magazine, our Managing Director Liz, discusses the forces driving the recent gin boom in Europe.
“The main drivers of the European gin boom have been perfect timing and perfect serve. A gin-and-tonic has always been a perfect early evening drink, but served in a highball glass like a vodka, we would probably not have seen the success gin has experienced. The copa glass makes a gin-and-tonic distinctive. People know what you are drinking. And with more premium gins coming into the market as well as mixers getting better, the gin-and-tonic has become the perfect serve.”
(We’ve included a snapshot of the article above in the absence of a digital version appearing on Food Bev online)
Japanese culture is hugely prevalent in the UK and is influencing our daily lives in a big way from the drinks we are buying, to the restaurants we are eating in.
Liz discussed the rise of Japanese brands with FoodBev and where the opportunities lie for food and drink brands.
“Be true to yourself and speak up for what you believe in”.
This week, Sam shared her thoughts and advice with The Dieline on how we can try to close the gender gap in the design industry.
Read the full article here.
It was great to see Akashi-Tai feature in a Digital Arts article about trends in spirits brands from around the world.
Despite the fact that sake isn’t actually a spirit drink, interestingly, the design solution that we created is in keeping with current trends within the global spirits drinks category.
Read the article in full here
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