If you’re thinking of launching a NEW brand, this article is for you…! Liz shares 7 branding mistakes made by start-ups with Digital Arts.
To read the full article, click here.
We are excited to share Billson’s triple distilled small-batch vodka, with design inspired by the famous Australian mountain range local to Billson’s Brewery in Beechworth. This craft vodka follows the launch of two artisan gins earlier this year, continuing the journey into craft spirits production for one of Australia’s oldest drinks manufacturers.
To read more about the project on FAB News, click here.
We are delighted to share our latest work for McVitie’s which hit the shelves at the weekend: Granola Oat Bakes.
With 35% less sugar than the average biscuit, this range is aimed at those who want to make snack time that little bit healthier.
To read more about the project on The Grocer, click here.
We are absolutely delighted to have been awarded a bronze DBA Design Effectiveness Award with One Stop. Winning a design effectiveness award is such a fantastic achievement and we are chuffed to bits!
“We have reached a moment where retailers need to rethink the role value plays in their offer” – read Liz’s letter published in The Grocer.
The UK high street. We’ve all read recent tales of woe. But, who is bucking the trend and what are the secrets to success? Liz shared her thoughts and advice on how to thrive in retail and what lessons can be learned with CEO Today.
A must read for any retailer having a rethink about the role value plays in their overall offer. Liz shared her views on how value is not just about price, but about forging emotional connections with consumers.
To read the full article on European Supermarket Magazine, click here.
Absolutely delighted to have collected 2 awards at the prestigious FAB awards in the packaging design effectiveness category for our work with convenience retailer One Stop and Danone YoPRO yoghurt.
With talk of a new CMO in the wings at Kraft Heinz (during what has been a particularly challenging year), our Managing Director Liz, shared her thoughts on the matter with The Drum, explaining that the new marketing chief will need to face up to what Kraft Heinz represents to consumers at a macro level.
“As consumers increasingly look for food that is natural and unprocessed, Heinz’s tinned business is under continued threat,” she explained. “And with our increasing intolerance of plastic and with Tetra Paks largely going unrecycled, questions will be asked of the brands, as well as own label in chilled categories, so there is a real opportunity to position tins as the environmentally friendly format in food.”
To read the full article on The Drum, click here.
A must read for spirits brands interested in the importance of communicating their brand story and heritage through design, with comments from Liz, our Managing Director for London.
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