Optimum nutrition for small pets

The award-winning, veterinary recommended Selective range was originally developed to meet owners’ increasing demand for products tailored to the needs of small pets. But, as the segment grew and became increasingly fragmented, so did the challenge of achieving brand standout and findability.

We created a new design for Selective, modernising the brand and improving shelf standout without alienating Supreme’s loyal customer base. The clean and contemporary brand mark communicates the perfect balance of science and nature that the products are known for, also incorporating ‘science’ into the brand mark for the first time.