The evolution of an icon

Ribena is an iconic brand which is loved all around the world.

The brand had undergone a lot of local design adaptations and NPD launches, which meant that shoppers were struggling to recognise the brand they loved and Ribena was becoming disparate and losing meaning across all regions.

Our brief was to unify Ribena’s look and feel in an emotional and engaging way. Working with our global network of offices, and using the brand’s values of honesty, taste, flavour and goodness, we created a new global brand identity and range design that added warmth, depth and quality. 

We created a more relevant brand mark to replace the previous glow. The goodness of the berries pours into the mark reflecting the very essence of the brand.