Convenient quality

One Stop saw an opportunity to extend their own brand food offer.

We were asked by One Stop to create a unified design system that could work across the entire extended own brand range of around 330 products, from fresh meat and produce, ready meals, canned goods and household.

The new packaging design has established a visual language that is now used by One Stop across the store environment and beyond.

The redesign resulted in a 5% increase in like-for-like sales, a DBA Design Effectiveness Award and a silver FAB Award.