menu
News

Jack’s launches

We are delighted to share our work with new UK retailer Jack’s, part of the Tesco family.

We were appointed as the strategic and design lead on the project and worked collaboratively as part of a wider agency mix, working across multiple categories and 90 unique designs.

Matthew Haywood, Head of Proposition & Brand from Jack’s says: “As our strategic packaging design partner, Cowan London worked closely with us to challenge conventions in value shopping and helped us create an own brand range we are so proud of and that is inherently Jack’s. We sought to create unique and ownable designs for all our hero and sub categories – as a new brand we are different – so you will see designs that flex and mirror the individual categories they serve, giving us a truly eclectic range across the store. Providing variety, pace and personality at the shelf edge, whilst also conveying quality and value.

To read more about our work with Jack’s in Digital Arts, click here.

Elizabeth Finn - Managing Director - Cowan London
19th September 2018