Our values


The power of a simple, useful idea beautifully crafted.


The power of collaboration to creative positive change.


The courage to always do the right thing.

What we do

  • Brand and design strategy

  • Innovation

  • Brand and design architecture

  • Brand creation

  • Naming

  • Packaging design

  • Brand guardianship

  • Brand guidelines

Where it all started

A marketing and buying role for a national supermarket chain is not the typical background for a founder of a brand and design consultancy, but it does help to explain why Cowan is a little different.

Mark Cowan’s foundation in retail introduced him to various shopper purchasing patterns and highlighted the common factors for success across countless product launches. These valuable insights form the basis of the Cowan shopper-centric approach which still guides us to this day.

30 years on, we remain independent and our network of 7 offices provides us with a truly global perspective.

Founder and Executive Chairman
Mark Cowan