Is a new CMO what Kraft Heinz really needs?

With talk of a new CMO in the wings at Kraft Heinz (during what has been a particularly challenging year), our Managing Director Liz, shared her thoughts on the matter with The Drum, explaining that the new marketing chief will need to face up to what Kraft Heinz represents to consumers at a macro level.

“As consumers increasingly look for food that is natural and unprocessed, Heinz’s tinned business is under continued threat,” she explained. “And with our increasing intolerance of plastic and with Tetra Paks largely going unrecycled, questions will be asked of the brands, as well as own label in chilled categories, so there is a real opportunity to position tins as the environmentally friendly format in food.”

To read the full article on The Drum, click here.