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# Cowan

Creative problem solvers helping brands reimagine their future

## Sitemaps

- [XML Sitemap](https://cowan.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Cowan celebrating 5 years with Coopers](https://cowan.com/celebrating-5-years-with-coopers/) - Cowan is celebrating 5 years of partnership with Coopers Brewery
- [Van Sha: Distilled Design for Functional Non-Alcoholic Spirits](https://cowan.com/van-sha-distilled-design-for-functional-non-alcoholic-spirits/) - Examining the rise of functional non-alcoholic spirits
- [Are you Harnessing Shopper Insights to Pursuade Generation Z?](https://cowan.com/a-brand-guide-to-understanding-generation-z/) - Why Gen Z Matters for Brands
- [VUCA Packaging Design Secrets to Strong Brand Identity and Sales](https://cowan.com/building-resilient-brands-in-a-voca-world/) - The new normal in our supermarkets, is change
- [Insights that Seize Consumers is the Key to Great Packaging Design](https://cowan.com/chris-kyte-finding-home-at-cowan/) - Discover why our values matter in packaging design
- [From Value to Victory: How UK Grocers Made Own-Brands Shopper Favourites](https://cowan.com/from-aisles-to-icons-how-uk-grocers-built-own-brand-success/) - Discover how UK grocers turned own-brand packaging from value lines into shopper favorites, building trust through smart design and quality.
- [Design Guide: How to Create Crave-Worthy Experiences](https://cowan.com/design-guide-to-create-crave-through-experiences-2/) - Discover how memorable consumer experiences, from airline dining on grounded planes to personalized sneakers, boost loyalty and brand value.

## Pages

- [Home](https://cowan.com/) - Cowan creates shopper-insight driven brand identity and pack design that stands out on shelf, connects with consumers, and drives lasting sales growth.
- [About](https://cowan.com/team/) - Cowan exists to help brands drive choice by creating brand identity, communication through packaging design & experiences that connect deeply with consumers.
- [Trusted Codral Kids Medicine Design for Feeling Better](https://cowan.com/codral-kids/) - Creating Codral Kids medicine design with a playful and trusted brand world that connects with parents and reassures children alike.
- [Explore the Best of Cowan Our Work](https://cowan.com/our-work/) - Showcasing Cowan Our Work across branding, packaging design, strategy, and creative campaigns that help brands connect with consumers and stand out on shelf.
- [Indulgent and Sensational Premium Ice Cream Design for Cremissimo](https://cowan.com/cremissimo/) - Creating premium ice cream design for Cremissimo, building an emotionally driven brand experience for Australian ice cream lovers.
- [Luxurious Innovative Skincare Packaging Design for Dr.Ci:Labo](https://cowan.com/dr-ci-labo/) - Refreshing Dr.Ci:Labo with skincare packaging design, brand identity, and campaign toolkit to engage a younger audience while keeping loyal customers.
- [Innovative and Vibrant AquaFresh Packaging Design](https://cowan.com/aquafresh/) - Explore how Cowan refreshed AquaFresh packaging with vibrant design and bold visual cues that strengthened shelf standout and modernised the brand.
- [Powerful Heinz Packaging That Stands Out](https://cowan.com/heinz/) - Modernised Heinz packaging preserves its iconic keystone, standing out on shelves while communicating quality, innovation, and shopper relevance.
- [Happy Supreme Petfoods Packaging Design That Stands Out](https://cowan.com/supreme/) - Discover how shopper insights shaped Supreme Petfoods Packaging, helping the brand cut through clutter and deliver standout brand identity and packaging design.
- [Luxury Johnnie Walker Packaging Design That Stands Out](https://cowan.com/johnnie-walker/) - Johnnie Walker packaging for XR21 elevates gifting with refined bottles, luxury finishes, and a tactile, ceremonial unboxing experience.
- [News](https://cowan.com/blog/) - Stay up to date with Cowan News, featuring the latest agency updates, branding projects, packaging design, industry insights, and creative thinking from across the team.
- [High Impact Laundry Detergent Packaging Design - OMO Ultimate](https://cowan.com/omo-ultimate/) - OMO Ultimate refreshes its laundry detergent packaging design to highlight performance, improve shelf impact, and connect with modern shoppers.
- [Sensational and Feel Good Food Packaging Design for MasterFoods](https://cowan.com/masterfoods/) - Strategic food packaging design for MasterFoods, revitalising herbs, spices and seasoning ranges to inspire modern home cooks and strengthen retail impact.
- [Frozen Meal Packaging Design - On The Menu Exciting Brand Refresh](https://cowan.com/on-the-menu-redesign/) - Discover how we redesigned On The Menu frozen meal packaging design to refresh the brand, stand out on shelf, and engage consumers.
- [Bold, Playful, and Fearless Copper Dog Packaging Design](https://cowan.com/copper-dog/) - Whisky unleashed: Copper Dog blends Speyside smoothness with rebellious spirit. Easy to mix, bold to sip, always ready for good times.
- [Coke Zero Packaging: From Risk to Reward Bold & Black Design](https://cowan.com/coke/) - Discover how Coke Zero bold black design turned a struggling debut into a successful FMCG launch, reshaping global branding strategy.
- [Covent Garden Fresh and Striking Digital Design for Powerful Connection](https://cowan.com/covent/) - Covent Garden digital design revitalises the brand online and on social media, showcasing freshness, flavour, and authenticity to connect with consumers.
- [Fresh and Authentic Premium Soup Packaging for Yorkshire Provender](https://cowan.com/yorkshire-provender/) - Yorkshire Provender’s premium soup packaging brings the freshness of local herbs and seasonal vegetables to life, reflecting quality, authenticity, and flavour.
- [Powerful and Evocative Ice Cream Packaging for Drumstick](https://cowan.com/drumstick/) - Discover how Cowan rebranded Drumstick Ice Cream packaging to meet global ice cream market trends with bold design, new flavours, and cultural relevance.
- [Authentic and Bold Premium Sake Packaging for Akashi Tai](https://cowan.com/akashi-tai/) - Akashi Tai, a family-run sake maker since 1856, elevates its brand with premium sake packaging that builds credibility and captivates global markets.
- [Innovative and Premium Non-Alcoholic Spirits Packaging Design for Van Sha](https://cowan.com/van-sha/) - Van Sha is a non-alcoholic spirit with innovative brand identity and packaging design, delivering craft, ritual, and premium flavour without alcohol.
- [Fresh and Pioneering Brand Identity Design for Noumi](https://cowan.com/noumi/) - Noumi refreshed its brand identity design to inspire optimism, unify teams, and honor the legacy of Freedom Foods while building a strong, modern brand.
- [Fresh, Pioneering, and Premium Pet Food Packaging Design for Providore](https://cowan.com/providore/) - Providore delivers premium pet food packaging design, reflecting natural, sustainably sourced ingredients and helping owners treat pets like family.
- [Standout and Innovative Beauty Packaging Design for BLAQ](https://cowan.com/blaq/) - BLAQ refreshes its beauty packaging design to stand out, connect with Gen Z, and reflect its playful, sustainable, and innovative brand identity.
- [Fresh, Vibrant, and Innovative Plant-Based Milk Packaging Design – Joya](https://cowan.com/joya/) - Joya refreshes its plant-based milk packaging design to feel modern, vibrant, and appealing while staying true to its 30-year legacy in Europe.
- [Simple and Uplifting Health Supplement Packaging Design – Cenovis HELLO](https://cowan.com/cenovis-hello/) - Cenovis HELLO reimagines health supplement packaging design to simplify choice, highlight benefits, and make everyday wellness easier for consumers.
- [Authentic Beer Packaging Design Made Modern for Coopers](https://cowan.com/coopers-case-study/) - Coopers refreshes its beer packaging design to celebrate 160 years of heritage while staying relevant to a new generation of drinkers.
- [Bold and Powerful Sustainable Beauty Packaging Design for Neutrogena](https://cowan.com/neutrogena/) - Neutrogena Hydro Boost launches with sustainable beauty packaging design, reusable jars, and fresh social media content that energises the brand online.
- [Bold and Exciting Protein Yogurt Packaging Design for YoPRO Performance](https://cowan.com/yopro/) - YoPRO reinvents protein yogurt packaging design with bold visuals, clear protein messaging, and a sports-inspired look to capture active lifestyle consumers
- [Vibrant and Bold Sun Care Packaging Design That Stands Out](https://cowan.com/neutrogena-sun-care/) - Creating sun care packaging design and campaign assets for Neutrogena, delivering strong UV protection while making sunscreen more appealing to Australians.
- [Innovative and Caring Infant Formula Packaging Design for Aptamil AptaGrow](https://cowan.com/aptagrow/) - Creating infant formula packaging design for Aptamil AptaGrow, modernising the brand while maintaining trust and clarity for parents.
- [Exciting New Sustainable Packaging Design for Mars](https://cowan.com/mars/) - Creating sustainable packaging design for Mars’ recyclable chocolate bars, bringing eco-friendly innovation to Australian shelves.
- [Exciting Pet Food Packaging Design for The Nosh Project](https://cowan.com/the-nosh-project/) - Exciting pet food packaging design for The Nosh Project, creating a premium home-cooked range that connects Petbarn with younger, health-conscious pet owners.
- [Brand Identity and Packaging Design to Reawaken Billson’s Spirit](https://cowan.com/billsons/) - Billson’s revival shows how brand identity, shopper insight & packaging design turned a forgotten cordial brewery into a modern craft brand with lasting equity.
- [Vibrant Juice Packaging Design to Stand Out for Tropicana Twister](https://cowan.com/tropicana-twister/) - Refreshing Tropicana Twister’s brand with juice packaging design that stands out on shelf while maintaining category cues and consumer appeal.
- [Tuna Packaging Design and Branding to Make Shopping Easy](https://cowan.com/sirena-tuna/) - Refreshing Sirena’s brand with tuna packaging design, identity, and positioning to highlight authentic Italian taste and maintain shelf appeal.
- [Retail Packaging Design and Look to Energize Tesco Shelves](https://cowan.com/tesco/) - Transforming Tesco’s brands with retail packaging design, brand creation, portfolio strategy, and POSM toolkits to engage shoppers and refresh lines.
- [Beautiful and Sustainable Skincare Packaging Design - Etch & Ethos](https://cowan.com/etch-ethos/) - Etch & Ethos reimagines sustainable skincare packaging design to reduce waste, reflect conscious values, and appeal to a new generation of consumers.
- [Bold and Exciting Beer Packaging Design That Stands Out](https://cowan.com/red-ruby-max/) - Red Ruby Max refreshes its beer packaging design with bold, masculine visuals and modern graphics, intensifying flavour and standing out on shelves.
- [Tasty and Exciting Plant-Based Food Packaging Design with Linda McCartney](https://cowan.com/linda-mccartney/) - Linda McCartney refreshes its plant-based food packaging design to elevate taste, improve shelf standout, and connect with modern, conscious consumers.
- [Exciting New Hair Care Packaging Design – OGX Brand Refresh](https://cowan.com/ogx/) - OGX revitalises its hair care packaging design with a refreshed identity, portfolio-wide system, and premium yet accessible experience for shoppers.
- [Frozen Meal Packaging Design Refresh – Lean Cuisine Made Simple](https://cowan.com/lean-cuisine/) - Lean Cuisine modernises its frozen meal packaging design to appeal to health-conscious shoppers, restore shelf relevance, and reignite appetite appeal.
- [Laundry Detergent Packaging Design – Comfort New Look](https://cowan.com/comfort-care/) - Discover how Comfort refreshed its laundry detergent packaging design to engage younger shoppers with a modern, clear, and visually appealing look.
- [A New Refresh for Fabric Conditioner Packaging Design - Comfort Destinations](https://cowan.com/comfort/) - Discover how Comfort refreshed its fabric conditioner packaging design to engage younger shoppers with a sensorial, modern, and visually appealing experience.
- [Innovative Consumer Packaging Design for an Iconic Brand - Continental](https://cowan.com/continental-redesign/) - Discover how we refreshed Continental with modern consumer packaging design, creating a joyful and inspiring platform to engage a new generation of Australians.
- [Limited Edition Packaging: Budweiser Year of the Snake](https://cowan.com/budweiser/) - Discover how we created Budweiser Vietnam’s Year of the Snake limited edition packaging design to stand out and engage consumers.
- [An Innovative Hair Care Packaging Design for Advanced Care - Clear](https://cowan.com/clear/) - Discover how we designed Clear Pro Scalpceuticals Pro’s brand identity and hair care packaging design to stand out and engage consumers.
- [Contact](https://cowan.com/contact/) - We would love to hear from you! We believe the best outcomes come from bold conversations – challenging assumptions, breaking open briefs to find the right question, and co-creating solutions that deliver measurable commercial impact.If you want to find out how we can help drive business results and influence brand choice, or if you feel
- [Careers](https://cowan.com/careers/) - Do you have what it takes to join us? We don’t have any open roles at the moment but we always love to hear from talented people.Our mission is simple: to create the most creative and effective brand design for our clients. So, we’re always on the lookout for all sorts of independent, curious minds
- [Services](https://cowan.com/services/) - How to build bold brand identity & packaging that wins Brand strategy We help clients stay on top of our changing world by aligning their objectives and long term vision with real consumer needs.From brand positioning and target audience analysis, to dissecting the competitive landscape, we use brand strategy as a catalyst for change.We tease
- [Privacy Policy](https://cowan.com/privacy-policy/) - Privacy policy The Cowan Group takes your privacy seriously. This privacy statement describes what personal data we collect, how we use it and your rights and options.This statement aims to give you information on how we collect and process any personal data you may provide to us, through this website or otherwise. It is important
- [A New Refresh for Fabric Conditioner Packaging Design - Comfort Destinations](https://cowan.com/a-new-refresh-for-fabric-conditioner-packaging-design-comfort-destinations/) - Comfort Destinations Travel the World from the Comfort of Your Home Losing relevancy with their existing buyers, Comfort wanted to relaunch their range of fabric conditioners and beads to attract younger shoppers by creating a sensorial experience rather than a generic pack. Therefore, our solution was a creative concept based on dreamy escapism, with instantly
- [Cowan Ho Chi Minh City](https://cowan.com/cowan-ho-chi-minh-city/) - Whilst all our offices are unique, they are all based in interesting, culturally inspiring locations. Our Ho Chi Minh City office just celebrated 20 years. 11th Floor, Bitexco FinancialTower, 2 Hai Trieu, District 1,HCMC, VietnamHelloVietnam@cowan.com Get in touch Sydney The Commons,285A Level 1, Crown StreetSurry Hills, NSW 3181HelloAustralia@cowan.com Melbourne 24A Victoria StreetWindsor, VIC 3181HelloAustralia@cowan.com London
- [Cowan Singapore](https://cowan.com/cowan-singapore/) - Whilst all our offices are unique, they are all based in interesting, culturally inspiring locations. Singapore is our main Asia office and opened in 2010. 1 Keong Saik Road,Singapore 089109HelloSingapore@cowan.com Get in touch Sydney The Commons,285A Level 1, Crown StreetSurry Hills, NSW 3181HelloAustralia@cowan.com Melbourne 24A Victoria StreetWindsor, VIC 3181HelloAustralia@cowan.com London 1st Floor, 5 Fleet PlaceLondonEC4M
- [Cowan London](https://cowan.com/cowan-london/) - Whilst all our offices are unique, they are all based in interesting, culturally inspiring locations. Our European office is based in London and is 13 years strong 1st Floor, 5 Fleet PlaceLondon,EC4M 7RDHelloLondon@cowan.com Get in touch Sydney The Commons, 285A Level 1, Crown Street Surry Hills, NSW 3181 HelloAustralia@cowan.com Melbourne 24A Victoria StreetWindsor, VIC 3181HelloAustralia@cowan.com
- [Cowan Sydney](https://cowan.com/cowan-sydney/) - Whilst all our offices are unique, they are all based in interesting, culturally inspiring locations. Sydney is our main Australian office and opened in 1997. The Commons,285A Level 1, Crown StreetSurry Hills, NSW 3181HelloAustralia@cowan.com Get in touch Melbourne 24A Victoria StreetWindsor, VIC 3181HelloAustralia@cowan.com London 1st Floor, 5 Fleet PlaceLondonEC4M 7RDHelloLondon@cowan.com singapore 1 Keong Saik Road,
- [Cowan Melbourne](https://cowan.com/cowan-melbourne/) - Whilst all our offices are unique, they are all based in interesting, culturally inspiring locations. Our Melbourne office was our first and opened in 1987. 24A Victoria StreetWindsor, VIC 3181HelloAustralia@cowan.com0408 119 666 Get in touch Sydney The Commons,285A Level 1, Crown StreetSurry Hills, NSW 3181HelloAustralia@cowan.com London 1st Floor, 5 Fleet PlaceLondonEC4M 7RDHelloLondon@cowan.com+44(0)20 7837 6950+44(0) 7714
- [Our Work](https://cowan.com/our-works/) - Filter by :Food BeverageAlcoholPersonal CareHomePetRetail Celebrating the Year of the Snake with Budweiser Budweiser Vietnam Packaging Design, Activation Concepts, Production & Final Art Travel the World from the Comfort of Your HomeComfort Destinations Packaging Design, Production & Final Art A New Type of Comfort in Laundry CareComfort Detergent Packaging Design, Production & Final Art Redefining
- [Cookie Policy](https://cowan.com/cookie-policy/) - Cookie Policy
- [How to Win through Packaging Design that Solves Problems](https://cowan.com/omo/) - Starting with shopper needs led to new packaging design that strengthened brand identity & category leadership in laundry care
- [FAQs](https://cowan.com/faqs/) - What makes Cowan different from other branding agencies? Unlike traditional design agencies that simply follow briefs, Cowan goes beyond the brief. We uncover the real business problem and apply shopper-insight-led creativity to influence brand choice. It’s this combination of strategy, design, and consumer psychology that sets us apart. What industries does Cowan specialise in? We

## Categories

- [OPINION](https://cowan.com/category/opinion/)
- [INTERVIEW](https://cowan.com/category/interview/)
- [Our Work](https://cowan.com/category/our-work/)
- [Food](https://cowan.com/category/food/)
- [Personal Care](https://cowan.com/category/personal-care/)
- [Alcohol](https://cowan.com/category/alcohol/)
- [Home](https://cowan.com/category/home/)
- [Beverages](https://cowan.com/category/beverages/)
- [Pet](https://cowan.com/category/pet/)
- [NEWS](https://cowan.com/category/news/)

## Tags

- [packaging design](https://cowan.com/tag/packaging-design/)
- [brand identity](https://cowan.com/tag/brand-identity/)
- [own label](https://cowan.com/tag/own-label/)
- [VUCA](https://cowan.com/tag/vuca/)
- [Brand Experience](https://cowan.com/tag/brand-experience/)
- [Gen Z](https://cowan.com/tag/gen-z/)
- [non-alcoholic spirits](https://cowan.com/tag/non-alcoholic-spirits/)
- [beer](https://cowan.com/tag/beer/)