LEAPS & BOUNDS
A fresh take on pet nutrition.
We partnered with Petbarn to develop a revitalised look for their Leaps & Bounds Core value range to help improve freshness cues, navigation and cut through on shelf, in a busy and confusing category.
Whether big or small, a dog’s diet needs to be specially considered from infancy through to older age. Leaps & Bounds’ extensive product range helps consumers provides vital nutrition through all phases of a dog’s life and required a strategic system of information to help guide pet owners.
A simplified design now helps reflect Leaps & Bounds simple, honest, and complete balance of ingredients ethos culminating in a system that drives impact at shelf and builds trust with consumers. Clear flavour, colour and age navigation systems were developed to ensure pet owners choose the right product for their pet’s needs.
To build on the brand’s promise of quality nutrition, an effective visual story was vital. Our creative approach further dramatized the anticipation-filled moments of mealtime, with charming new photography of our furry friends’ wide-eyed enthusiasm. We paired this with new cameo ingredient photography, to communicate the fresh essence of the brand’s products to frame the design.
We extended this thinking across the Leaps & Bounds cat product range, dialling up the colour navigation and giving clear purpose to each product’s distinct health benefits.
What we did:
Brand positioning, Packaging design, Production & Final Art
