The beauty industry has a waste problem that requires urgent attention. When Australian skin care company Ego Pharmaceuticals came to us with an inspiring mission to reduce its environmental foot-print we were were excited to embark on the brand creation journey with them. We worked collaboratively to create a design that speaks to the next generation of skin care for both the industry and conscious audience it wants to attract.
An ethos etched in recycled milk bottles.
The Etch & Ethos name and embossed brand marque pay homage to the brand’s commitment to promoting environmental positivity (its sustainable packaging is Australia’s first 50 per cent recycled content and lightweight rHDPE bottle made from recycled Australian milk bottles that are 100% recyclable).
This was reflected in our graphic design too. With nothing to hide, our concept was built around the idea of transparency (an idea intimately connected to the concept of sustainability).
We designed the bottle to have a premium matte finish with a design that spoke to nature and a clean slate future. The ‘keep’ packs have screen printed labels for durability and the refill packs use a lightweight plastic and recycled material for the labels.
What we did:
Brand Creation, Brand identity, Packaging Design
