We are absolutely thrilled to have won a prestigious silver award in the packaging design effectiveness category at the 21st FAB Awards with YoPRO – a new natural, high protein yoghurt brand we created in partnership with Danone Murray Goulburn.
There were 3600 entries from 60 countries, and so winning a FAB Award is testament to the fantastic results we achieved for this new brand.
And our client was really happy too!
“In order to create a point of difference in the ultra competitive yoghurt category, we enlisted Cowan to create a brand and packaging design that communicated High Protein and ‘000’ credentials with a focus on millennial consumers. The end result is the distinctive black YoPRO packaging that has disrupted the category, and enabled YoPRO to have one of the most successful NPD launches in 2017 – achieving a 2.8% market share within the first 7 months.”
Xavier Gonzalez, YoPRO Brand Manager