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Yuan Yeh

selling tea to china...

context

Coca-Cola was looking to introduce a local tea brand into China. They came to Cowan as a global design company that could think globally & act locally.

action

We believe that to deliver a local solution, you need to have local insights. Cowan has 4 offices on the ground in Asia. We've been here for over 10 years and are proud to have staff that come from 15 different nationalities. It helps you understand the local shopper when you are one. 

result

A design that is modern, yet traditional; soothing and calming like the tea itself. In the hectic din of Chinese urban life, the design offers a pause and a moment of calm. It's elegant and simple, yet casual and everyday... it's truly local.

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