Wizz Fizz - image 1Wizz Fizz - image 2Wizz Fizz - image 3Wizz Fizz - image 4Wizz Fizz - image 5
Wizz Fizz

reinvigorating personality...


Wizz Fizz is an Aussie Heritage brand and has appealed both children and adults alike for over 50 years, with over 17 million Wizz Fizz sachets sold every year!

However, following a succession of changes in the market, together with subsequent reactive packaging changes, the brand had become overtly kid-focused, appealing to the gate-keeper, but not the consumer. Thereby it lost its iconic nostalgic and cheeky personality.


Our opportunity was to return Wizz Fizz to the hearts and shopping baskets of Aussie kids through reinvigorated brand personality and packaging. The solution expresses the exciting world of Wizz Fizz through typography and illustration. The illustration is intricate and has sense of discovery to engage and capture kids’ imaginations.

more work from cowan melbourne

carlton-dry carlton-dry
fosters-classic fosters-classic
victoria-bitter victoria-bitter
matilda-bay matilda-bay
ritz ritz
carlton-draught carlton-draught
follow cowan on social media