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Watson and Williams

creating pet foods finest feed...


Petbarn is one of Australia's biggest retail chains of pet food and accessories. They were looking to take greater advantage of this by establishing their own standalone brand.


We named, created and launched a premium range of animal feeds which broke the mundane, unloved design language of the category with surprise and delight.


A brand for Petbarn with personality and distinctiveness. Connecting the emotion to the offering, shoppers can now feel like they are doing the best for their furry and feathered friends.

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