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crackers with character...


Ritz Crackers are enjoyed by millions of Australian’s every year. With such a strong brand, there was an opportunity to really celebrate Ritz.

Our objective was to refresh and build pride in the Ritz brand, incorporating In-A-Biskit into the range as well as launching an NPD.


The dancing crackers bring to life the lightness of the core range and reflect the brand's confidence and entertainment value.

In-A-Biskit was already loved but is now is strongly part of the Ritz family, placed at the heart of the design. Finally, the addition of Ritz Snackz proves Ritz really is the cracker for every occasion.


A distinctive and fresh new look for one of Australia's favourite brands.

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