Praise wanted to improve consumer functionality and bring greater pride and uniqueness to it's packaging design.
The egg-profile reflects Praise's core message of quality. This has been built into the entire range of formats and sizes to start establishing a distinctive, visual signature for the brand.
Praise has now been able to improve its consumer experience through light-weight and more practical packaging whilst building greater equity and value into the brand. With a new defined family structure, it provides the brand competitive advantage against price driven private label offerings.