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coming out of its shell...


Praise wanted to improve consumer functionality and bring greater pride and uniqueness to it's packaging design.


The egg-profile reflects Praise's core message of quality. This has been built into the entire range of formats and sizes to start establishing a distinctive, visual signature for the brand.


Praise has now been able to improve its consumer experience through light-weight and more practical packaging whilst building greater equity and value into the brand. With a new defined family structure, it provides the brand competitive advantage against price driven private label offerings.

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