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china's biggest UK brand...


Laundry might not sound like a big deal, but Unilever's Omo is the biggest UK brand in China, and the only UK brand in the top 20 brands in China. However, they were looking to expand Omo's market share even further still.


Customising the brand for the Chinese marketplace, and thinking strategically about the future of the brand, we created stronger shelf blocking, giving greater visibility to the red brand colour.


Overall, we simplified the design and improved visibility on shelf. Omo has kept expanding into Chinese homes nationally ever since.

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