Natures Own - image 1Natures Own - image 2Natures Own - image 3Natures Own - image 4Natures Own - image 5
Natures Own

wrapped by nature...


In this market shoppers search out efficacy and shop large ranges for very specific products. The brand needed to reflect the science with an architecture that's easy to shop. 


The design is inspired by nature and offers reassurance that these products genuinely work. The architecture creates clear navigation across hundreds of packs and often extremely small formats. The identity offers flexibility for simple application off-pack.


Nature's Own has just completed one of Australia's most thorough and supported relaunches, which should see results in-store as the packaging continues to roll out.

more work from cowan sydney

daris-table daris-table
bell-tea bell-tea
mount-franklin mount-franklin
coke-zero coke-zero
watson-and-williams watson-and-williams
praise praise
follow cowan on social media