In this market shoppers search out efficacy and shop large ranges for very specific products. The brand needed to reflect the science with an architecture that's easy to shop.
The design is inspired by nature and offers reassurance that these products genuinely work. The architecture creates clear navigation across hundreds of packs and often extremely small formats. The identity offers flexibility for simple application off-pack.
Nature's Own has just completed one of Australia's most thorough and supported relaunches, which should see results in-store as the packaging continues to roll out.