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Mount Franklin

delivering the message in a bottle...

opportunity

Mount Franklin is a regular partner with the McGrath Foundation looking to raise awareness and funds for their work against breast cancer. It needed a campaign that was as worthy as the cause.

solution

The challenge was to balance the campaign and the brand in a way which was more engaging than putting two logos on a pack. We put the brand at the heart of sincere copy, using the brand colours and signature pink of cancer awareness.

result

Mount Franklin's 'biggest pink campaign ever' providing invaluable support to the McGrath Foundation.

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