An established market leader, Maximuscle wanted to develop a brand that was ‘for life’ and not just bodybuilding.
Partnering with the GSK team, we delivered a redesign which vastly improved education and shopper navigation. This simplified a confusing category. We also recommended changing the brand name from MaxiMuscle to MaxiNutrition.
Winner of a DBA silver award in the ‘Branded Non-Food’ category, the new design has evolved the brand, transformed the category and significantly increased sales.