Maxi Nutrition - image 1Maxi Nutrition - image 2Maxi Nutrition - image 3Maxi Nutrition - image 4
Maxi Nutrition

maximising your results...


An established market leader, Maximuscle wanted to develop a brand that was ‘for life’ and not just bodybuilding.


Partnering with the GSK team, we delivered a redesign which vastly improved education and shopper navigation. This simplified a confusing category. We also recommended changing the brand name from MaxiMuscle to MaxiNutrition.


Winner of a DBA silver award in the ‘Branded Non-Food’ category, the new design has evolved the brand, transformed the category and significantly increased sales.

more work from cowan

farmers-market farmers-market
aquafresh aquafresh
heinz-russia-tomato-ketchup heinz-russia-tomato-ketchup
ribena ribena
cesar cesar
matilda-bay matilda-bay
follow cowan on social media