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Matilda Bay

bringing the family together...

context

Australia's Original Craft Brewery first opened its doors in Fremantle during 1984. It inspired a generation and helped change the beer landscape in Australia by producing a wide range of award winning craft beers. The problem however was that no-one knew Matilda Bay and the range needed to come together under the one banner.

action

It was important to balance the unique personality of each of the products, which consumers knew and loved, with the brewing credentials of the brand.

result

Bringing the original Matilda Bay copper kettle - the heart of the brewery when it first began - front and centre to celebrate Matilda Bay’s history and provide shoppers with the opportunity to discover the rest of the portfolio.

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