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a coming of age...


To facilitate future extension and ensure shopper navigation across a diverse range with three levels of science, four distinctive target groups, five different product types and with more NPD to follow, a strong yet flexible portfolio architecture is critical.


Creating an impactful shelf presence, the new design is centred around a powerful ‘chevron’ device, created from ingredients on the left and scientific benefit descriptions on the right. Food cues outside the chevron deliver flavour and taste messaging as well as a flexible structure allowing for flexibility to communicate the relevant brand proposition.


The new brand system, with its clear and defined rules, helps to reshape graphically the current product range as well as favouring all future products extension.

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