Foster's Classic - image 1
Foster's Classic

introducing a classic...


First established in 1888, Foster’s is widely accepted as Australia’s most famous beer brand. With an opportunity to remind consumers of the brand's rich heritage, we were briefed to bring to life a new 4.0% ABV variant, brewed for classic refreshment.


Starting with the iconic Foster’s roundel, we wished to align the proposition with a confident, simple design. Further differentiating it from the core, the addition of the Foster Brother’s story and the original Brewery illustration adds an element of discovery.


Brewed exclusively for Woolworths Australia, this iconic brand sold over 3000 cases in the first week without any above the line support, and is poised for success.

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