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Farmers Market

fresh sales results...

opportunity

Heinz were looking to launch a new global soup brand that visually communicated fresh 'farmers market' produce.

solution

Taking consumers straight to the Farmer’s Market with abundant, fresh vegetable photography, we reinvented the keystone as a market ‘sign’ embodying the naturalness of the market.

result

Since launch, the Farmers Market brand is now estimated at over £8m with Ambient sales of 53% and Chilled sales of 78%. The design was also awarded a prestigious FAB Design Award.

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