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Cesar

driving brand growth...

opportunity

We've been working with Mars on the Cesar brand for over 8 years, across 3 generations of design, transforming what was a fragmented portfolio to a consolidated global brand. Cesar shoppers love choice, and although the brand delivers this in abundance, the portfolio configuration made it hard for shoppers understand the range at shelf.

solution

Working with Mars, we reorganised the range architecture and created new, inspiring themes that group the products. We also heightened the quality cues by adding greater food and ingredient realism to the range. All of this was created with the shopper in mind to simplify choice.

result

Launched across Europe in Q4 2013, the range is now engaging to shop and delightfully simple to navigate.

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