We all know the pub is the best place to enjoy a Carlton Draught with your mates, but sometimes that just isn't possible. Our challenge was to remind drinkers of these good times and bring the brand’s brewery fresh positioning to life through a new can design.
We wanted to create something new and unique and a keg represents a key visual icon of the pub experience. The Keg Can was therefore the perfect way to bring the brand’s brewery fresh positioning to life in a way that’s relevant for both the drinker and format.
The Carlton Draught Keg Can combines a contemporary new look with detailed embossing that allows drinkers to bring the Aussie pub experience into their own homes.
Although it started as a limited edition project, such was the impression of the Keg Can that is has now become the core SKU for Carlton Draught, replacing all previous can designs.