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Aktiva

strengthening the portfolio...

opportunity

Vinh Hao's direction of growing its product portfolio presented an opportunity for them to gain a foothold in the isotonic beverage category which still has a few players.

solution

We utilized Vinh Hao's new facet diamond visual language to help place Aktiva well within the Vinh Hao product range territory. We also made sure to create a easily recognizable brand lockup that will complement the facet visual style.

result

Aktiva's irregular facet style and vibrant color palette creates a dynamic looking design that connects well with its active and outdoorsy target audience. The market highly appreciates it. It has a good signal on sales growth.

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