With global sales up by 7% last year, and their two key brands up by 37% and 66%, our client, Supreme Petfoods is performing outstandingly well in the small pet market. Laurie talked to Pet Product Marketing Magazine about our journey with Supreme, including 6 tips for how to rebrand a pet business as well as 5 key trends within the pet care market that brands need to know about.
When it comes to the pet food category, we know a thing or two about the market having worked with a number of pet clients including Pet Barn, Cesar and Supreme Petfoods.
Read Laurie’s comments on the sector which were included in The Grocer’s petcare category report here.
Our morning commute just got a whole lot brighter, look what we can see from our office window!
The new ‘Exclusively at Tesco’ brands displayed proudly on a bus shelter advertisement virtually opposite our office on Rosebery Avenue, London.
In an article published in IWSR Magazine, our Managing Director Liz, discusses the forces driving the recent gin boom in Europe.
“The main drivers of the European gin boom have been perfect timing and perfect serve. A gin-and-tonic has always been a perfect early evening drink, but served in a highball glass like a vodka, we would probably not have seen the success gin has experienced. The copa glass makes a gin-and-tonic distinctive. People know what you are drinking. And with more premium gins coming into the market as well as mixers getting better, the gin-and-tonic has become the perfect serve.”
(We’ve included a snapshot of the article above in the absence of a digital version appearing on Food Bev online)
Japanese culture is hugely prevalent in the UK and is influencing our daily lives in a big way from the drinks we are buying, to the restaurants we are eating in.
Liz discussed the rise of Japanese brands with FoodBev and where the opportunities lie for food and drink brands.
Read the full article here.
“Be true to yourself and speak up for what you believe in”.
This week, Sam shared her thoughts and advice with The Dieline on how we can try to close the gender gap in the design industry.
Read the full article here.
It was great to see Akashi-Tai feature in a Digital Arts article about trends in spirits brands from around the world.
Despite the fact that sake isn’t actually a spirit drink, interestingly, the design solution that we created is in keeping with current trends within the global spirits drinks category.
Read the article in full here
Our colleagues in Australia were delighted to announce their relaunch with newly appointed CEO, Dominic Walsh leading the business from our newly created Sydney office. CCO, Bob Price will be working in partnership with Dom, based in our established Melbourne office.
The news was picked up by a few media titles which we have included below:
Marketing Communication News
We love a good debate.
Our Managing Director, Liz, shared her opinion with City AM on why she believes it’s a good business strategy to attempt to trademark a product’s shape, as Kit Kat tried to do.
Read both sides of the debate here.
Liz, our Managing Director gets quoted on the future of canned food as part of The Grocer’s canned and ambient report 2018.
Read the full report here
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