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Tiny friends with big personalities

In the small animal pet food category, it was getting hard to find Supreme Pet Foods’ food and treats, as they had a variety of stand-alone brands and within each of those they had a growing range of products, creating visual noise and confusion on shelf. 

We created a new umbrella brand, Tiny Friends Farm, to hold all the product ranges together, to create a stronger brand presence and make navigation and choice simpler. 

Tapping into the growing trend of health and wellbeing for pets, we created a new treat sub-brand called ‘Naturals’ to sit within Supreme’s wellness ‘Selective’ brand.

We also created a new corporate identity which reflects Supreme’s mission of keeping small pets happy and healthy.